Joe Gebbia

Discover the early days of Teenage Mutant Ninja Turtles with this special hardcover collection. Featuring the first seven Mirage Studios issues and a one-shot by creators Kevin Eastman and Peter Laird, this volume is action-packed with over 300 pages of mutated-martial arts action. Perfect for both long-time fans and newcomers, see where the TMNT phenomena began in this excellent addition to any collection.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

Transform the way we make things by taking inspiration from nature itself. In this provocative and visionary book, the authors challenge the "cradle to grave" manufacturing model and propose a new approach that sees waste as food. Learn how products can be designed from the outset to provide nourishment for something new, and how eco-effectiveness can be put into practice by anyone involved in making anything.

Книга посвящена анализу достоинств и недостатков современного капитализма, прежде всего - его американской модели. Как показано в книге, для нормального функционирования экономики необходимы четыре типа капитала: человеческий, финансовый, промышленный и естественный, состоящий из природных ресурсов, живых систем и экосистем. Условием устойчивого развития экономики является рациональное использование имеющихся у человечества ресурсов (электроэнергии, воды, топлива, материалов, плодородных земель и т.п.), т.е. естественного капитала. Авторы книги - Поль Хокен (Paul Hawken), известный американский экономист, Эймори Ловинс (Amory Lovins), научный руководитель Института Рокки Маунтин в США, где многие положения книги реализуются на практике, Хантер Ловинс (L.Hunter Lovins), президент Института Рокки Маунтин. Для экономистов, экологов, ученых и инженеров, работающих в различных отраслях промышленности.