Jared Spool

Discover the power of design in shaping the world around us in How Design Makes the World. From social media to our homes, everything around us has been designed, but how do designers make decisions? Join bestselling author and designer Scott Berkun on a journey exploring the successes and failures of designers in various fields. Through examining daily experiences, readers will learn to see the world in a new way and become better decision-makers in their own lives. Improve your everyday experiences with insights from great designers in How Design Makes the World.

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

Get expert advice from co-founder of a successful design company with this brief book. From negotiating contracts to enhancing client relationships, learn valuable tips to improve your job performance. Don't miss out on essential knowledge with this must-read for designers.

Learn how to create effective web animation that balances purpose and style with Designing Interface Animation. This crash course in motion design theory and practice teaches web designers, UX professionals, and front-end developers how to improve feedback, aid in orientation, direct attention, show causality, and express brand personality. Discover how to skillfully blend animation into the user experience with this must-read book.

Learn how to improve your product development process by adopting a mindset of empathy. Practical Empathy teaches you to understand people's perspectives and thinking patterns to make better decisions and collaborate successfully. This book will show you how to gather and compare empathy patterns to improve your strategy.

Discover how to improve user experience with unconventional and efficient approaches in "The User Experience Team of One". With this informative read, you'll gain the tools and insight necessary to create big impact with less time and resources. Recommended for both UX newbies and seasoned practitioners looking to elevate their organization.

Designing successful products and services in the digital age can be challenging. This comprehensive guide, filled with real-life examples and exercises, covers everything from assembling a design team to documenting your finished product in a way that works for engineers and stakeholders alike. Whether you're designing consumer electronics or enterprise web apps, this book provides detailed how-to information on every step of the process, including user research, consensus-building, and iteration. Get ready to deliver compelling user experiences with this essential guide to designing for the digital age.

Discover how to increase the chances of creating a perfect product by understanding users' reasons for doing things. In Mental Models, Indi Young provides designers, managers, and anyone else interested in making design strategic and successful with the tools to grasp and design for users' motivations. This roll-up-your-sleeves book is a must-read for those seeking to create successful design.

This handbook covers step-by-step guidelines for testing product usability, whether it's software, cell phones, or refrigerators. By recognizing factors that limit usability, you can set up a test plan and assess goals for your product's usability. Keep up with current industry standards and give your product the advantage of performing the way users expect.